New Business-to-Consumer (B2C) marketing technologies are enabling innovative ways to interact with prospects and customers. As a result, high volumes leads are being generated from a variety of sources including search engines, ad networks, corporate web sites, campaign micro-sites, affiliate sites, direct TV, direct mail, e-mail, call centers, and diverse marketing partners. This influx of data poses a significant operational challenge to organizations, but it also presents an opportunity for business growth and competitive advantage.

SalesTree's Enterprise Lead Management technology maximizes the performance of lead generation campaigns and minimizes the cost to execute them, providing organizations with a sophisticated lead processing engine that delivers the right leads to the right individuals at the right time enabling:

1. Marketers to securely capture, filter, aggregate, enhance, distribute, and analyze the performance of the leads that they generate during the execution of campaigns, and
2. Sales Reps and Partners to securely manage and follow-up on their leads in the most efficient and effective way possible.

SalesTree enables collaboration between marketing and sales by optimizing the lead generation and follow-up processes and measuring overall performance in a common, metrics-based way.