New business-to-consumer marketing channels and technologies are enabling innovative and diverse ways to interact with prospects and clients. As a result, volumes of complex data – in the form of leads – are being generated from a wide variety of sources including search engines, ad networks, corporate web sites, campaign micro-sites, affiliate sites, direct TV, direct mail, e-mail, inbound/outbound call centers, as well as diverse groups of marketing partners. This influx of data poses a significant operational challenge to organizations, but it also presents an opportunity for business growth and competitive advantage.

To this end, SalesTree Enterprise Lead Management software maximizes the performance of lead generation campaigns and programs while minimizing the time and cost to required to execute them. SalesTree provides organizations with a sophisticated lead processing engine that delivers the right leads to the right individuals at the right time in addition to flexible Web Modules that enable:

1. Marketers to securely capture, filter, aggregate, enhance, distribute, and analyze the performance of the leads that they generate during the execution of campaigns and programs, and
2. Sales representatives and channel partners to securely manage their leads and participate in the marketing activities that impact their prospects and clients.

SalesTree enables this Marketing & Sales Collaboration by optimizing the lead generation and follow-up process and measuring overall performance in a common, metrics-based way.