Drive Revenue with Enterprise Lead Management

Posted Tue, 04/22/2008 - 08:56 by Admin

Traditional lead management was focused on simply tracking leads in order to generate sales projections and report on the status of your sales funnel. With recent advancements in marketing and sales automation & analytics technologies, Enterprise Lead Management (ELM) done well can enable much more than just tracking. For example, SalesTree® services and technologies can be used to optimize your marketing and sales performance, delivering a sustainable "lift" to your lead conversion ratios.

Research: Best-in-Class Lead Generation

Posted Wed, 04/02/2008 - 09:12 by Admin

SalesTree recently sponsored an independent study by the Aberdeen Group that surveyed over 600 companies to determine what the Best-in-Class are doing to optimize their Demand/Lead Generation efforts.

For example, the Financial Sector Insight report emphasizes that "In order for financial services companies to maximize the investments made in lead generation programs, leads should be qualified and scored to ensure that prospects with a greater propensity to purchase make their way to the front of the sales pipeline."

The study also identified that:

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