Drive Revenue with Enterprise Lead Management

Traditional lead management was focused on simply tracking leads in order to generate sales projections and report on the status of your sales funnel. With recent advancements in marketing and sales automation & analytics technologies, Enterprise Lead Management (ELM) done well can enable much more than just tracking. For example, SalesTree® services and technologies can be used to optimize your marketing and sales performance, delivering a sustainable "lift" to your lead conversion ratios.

Benefits are realized by centralizing the processing of all marketing and sales leads across the enterprise. With a centralized lead processing hub/engine, your business can leverage your marketing and sales data to maximize program ROI.

For example, the System Dynamics model to the left shows how marketing campaigns can benefit from Enterprise Lead Management in a closed-loop, reinforcing system. With a full understanding of both positive and negative factors, the opportunities to maximize campaign ROI can be clearly identified.

In addition, important relationships between the factors are also highlighted.

Implementing ELM best practices can immediately and permanently grow your business - the slide to the left demonstrates how. ELM plays a key role in aligning your marketing and sales operations. Done well, ELM provides insight into your entire portfolio of marketing and sales programs and how that portfolio can be optimized in order to maximize revenue. Your marketing and sales departments will be speaking the same language (i.e. lead conversion ratios) and transparency between the groups combined with a culture of testing, measurement, and optimization will deliver outstanding results.

Your ELM capability can be developed one of three ways:

	Develop technologies in-house and train internal staff in Enterprise Lead Management best practices: This is difficult to accomplish given the complexity involved both from a technical, people, and process point-of-view. Developing the necessary expertise will take a significant amount of time and usually requires the involvement of an external consulting firm with ELM expertise.
	Implement an Enterprise Marketing Management (EMM) platform and train internal staff on that platform and ELM best practices: Enterprise Marketing Management platforms are offered by large software vendors like SAP and Siebel. They have a broad selection of features and generally include basic lead management functionality. Implementations can be long and expensive and generally require significant customization in order to be optimized for your specific business.
	Identify an ELM partner that can get you up and running fast and that you can rely on to continuously optimize the performance of your current and future programs: ELM experts, like SalesTree, have both the technology and the expertise needed to optimize your marketing and sales performance. Optimal results are generally delivered faster and at a lower cost than the alternatives.

Having been focused on Enterprise Lead Management for the past 8 years, SalesTree has proprietary knowledge and technologies that enable us to optimize your marketing and sales performance better than the rest. Please check out our Products and/or Contact Us for more information.