Lead Management Services

Our innovative Enterprise Lead Management services maximize the performance of your marketing and sales programs while minimizing the time and cost required to do so. SalesTree is not about big software implementations - it's about delivering results as quickly as possible.

Lead Generation & Lead Management Assessment

Our approach to growing your business typically begins with an assessment of your existing lead generation and lead management capabilities in order to identify the best opportunities to deliver improved performance. This includes analyzing your point-in-time lead conversion performance prior to implementing a technical solution for ongoing optimization. This is critical because SalesTree technologies are designed to complement your existing infrastructure; for example, an existing CRM system would likely be a valuable source of customer and prospect information that would be integrated with SalesTree's intelligent lead scoring engine.

Centralized Lead Capture, Cleansing, and Enhancement

SalesTree's ability to improve marketing and sales performance is enabled by centralized Data Hub technology that securely captures, cleans, and enhances all of your incoming lead data regardless of the data source (web, e-mail, d-mail, call centre, drtv, electronic file, etc.). This includes services to ensure data hygiene as well as contextual lead categorization based on prospect and customer profile data, which includes your history of marketing and sales interactions.

Do Not Call / Do Not Contact (DNC) Compliance

How leads are generated, captured, and processed are becoming increasingly regulated by privacy laws. SalesTree will ensure that your multi-channel lead generation and qualification programs are optimally configured for DNC. SalesTree's web-based technologies can also be used by your reps to easily check and maintain internal DNC lists and validate opportunities against national DNC lists.

Intelligent Lead Scoring, Qualification & Distribution

SalesTree's enormous ROI is driven by its ability to analyze incoming leads and determine the optimal next step in the prospecting process. For example, the scoring engine determines whether a lead is qualified or requires further nurturing; if qualified, it is prioritized and distributed to the appropriate rep according to an innovative and fully-configurable geographic, demographic and performance-based distribution algorithm. Leads can be picked-up and worked using SalesTree's online interface or SalesTree can be configured to deliver leads to an existing CRM or rep portal. SalesTree also manages the buying and selling of leads with reps and/or marketing partners.

Program Measurement & Optimization

One of the greatest challenges in the optimization of marketing and sales programs is the ability to accurately measure the performance of your current programs. SalesTree automatically takes care of this, reporting on multiple Key Performance Indicators (KPIs) such as lead conversion ratios, lead response times, cost per lead, and program ROI. SalesTree's measurement capability enables optimal performance by identifying opportunities to deliver process improvements, conversion lift, lower costs per lead, and increased revenues.