Services & Technologies
Our innovative Enterprise Lead Management services & technologies maximize the performance of your marketing and sales programs while minimizing the time and cost required to do so. SalesTree is not about big software implementations - it's about delivering results as quickly as possible.
Lead Generation & Lead Management Assessment
Our approach to growing your business typically begins with an assessment of your existing lead generation and lead management capabilities in order to identify the best opportunities to deliver improved performance. This includes analyzing your point-in-time lead conversion performance prior to implementing a technical solution for ongoing optimization. This is critical because SalesTree technologies are designed to complement your existing infrastructure; for example, an existing CRM system would likely be a valuable source of customer and prospect information that would be integrated with SalesTree's intelligent lead scoring engine.
Centralized Lead Capture, Cleansing, and Enhancement
SalesTree's ability to improve marketing and sales performance is enabled by centralized Data Hub technology that securely captures, cleans, and enhances all of your incoming lead data regardless of the data source (web, e-mail, d-mail, call centre, drtv, electronic file, etc.). This includes services to ensure data hygiene as well as contextual lead categorization based on prospect and customer profile data, which includes your history of marketing and sales interactions.
Do Not Call / Do Not Contact (DNC) Compliance
How leads are generated, captured, and processed are becoming increasingly regulated by privacy laws. SalesTree will ensure that your multi-channel lead generation and qualification programs are optimally configured for DNC. SalesTree's web-based technologies can also be used by your reps to easily check and maintain internal DNC lists and validate opportunities against national DNC lists.
Intelligent Lead Scoring, Qualification & Distribution
SalesTree's enormous ROI is driven by its ability to analyze incoming leads and determine the optimal next step in the prospecting process. For example, the scoring engine determines whether a lead is qualified or requires further nurturing; if qualified, it is prioritized and distributed to the appropriate rep according to an innovative and fully-configurable geographic, demographic and performance-based distribution algorithm. Leads can be picked-up and worked using SalesTree's online interface or SalesTree can be configured to deliver leads to an existing CRM or rep portal. SalesTree also manages the buying and selling of leads with reps and/or marketing partners.
Program Measurement & Optimization
One of the greatest challenges in the optimization of marketing and sales programs is the ability to accurately measure the performance of your current programs. SalesTree automatically takes care of this, reporting on multiple Key Performance Indicators (KPIs) such as lead conversion ratios, lead response times, cost per lead, and program ROI. SalesTree's measurement capability enables "your business growth engine" by identifying opportunities to deliver process improvements, conversion lift, lower costs per lead, and increased revenues.
Leads & Supplies Web Store
SalesTree's web store functionality puts the power and efficiency of e-commerce to work for your reps and partners. Your leads web store makes it easy for them to find and instantly purchase leads that meet their preferred criteria. The supplies web store delivers additional efficiencies throughout your marketing and sales organizations, enabling staff, reps and partners to reduce their administrative time and increase their productive time.
Sales Force Money Transfers
In many organizations the sales force is overburdened with administrative tasks. In particular, a great deal of time and effort is spent transferring the cost of marketing and sales initiatives to the appropriate channel partner or sales rep. To combat this inefficiency SalesTree can enable its users to exchange funds in a secure, trusted environment. The transfers can be fulfilled by credit card or through integration with your head office accounting or commission system.
